Visual Literacy Lecture

This lecture was basically about visual communication and how the job of creatives is communicate through image and motion. The lecture also explained to us that when we see signs that contain no text we understand what they are because we've lived our whole lives with certain symbols being drilled into our brains.



For example when we see a sign on a lavatory it can be understood by anyone of any language because we see a line and a circle above it and we understand that to be a man. This image in itself does not look anything like a real man, yet we understand it to be a man because from the start of our lives, certain symbols become associated with certain things.