Seminar on Animation in the Commercial Realm

Animation is not only used for purely entertainment purposes. Due to it's incredible accessibility for people of all ages, especially children it is often used for the purpose of consumerism in advertising. In a way this kind of animation could be viewed as propaganda as it is getting people to still think a certain way by wanting to buy a product. We see it all the the time, often without realising it. Particularly on daytime kids television we see animation presented in the form of an animated brand mascot and due to the appeal of these brand mascots I feel we do not always entirely understand the effect these things have on viewers.