Advertising Lecture

This lecture was about advertising and how we as human beings perceive advertising. Advertising is often considered a tool of capitalism to change established views within society, but it is also considered an important tool in hanging our views about what we need and want. It spoke about the negatives of advertising, for example the sexism that is used to sell products.

But it also spoke of the positives; for example it drives economies, drives creativity, it is a very powerful form of art, it shapes popular culture; an example of this is Coca Cola. Coca Cola is a brand entirely fueled by advertising, we see it everywhere and the reason I for example associate the colour red with the soft drink is entirely down to advertising.



Furthermore it shouldn't just be perceived as something that gets people to buy stuff, it also can be used to inspire people to do good for the world with things such as awareness campaigns.