Tuesday, 10 March 2015

How successfully has animation been used to represent gender and/or otherness?

Whereas sex is biological, gender is how one is preserved socially. There are certain characteristics and behaviours that have been linked with a certain sex, which would identify a gender but would not necessarily identify a sex.

According to the World Health Organisation defines gender as follows ‘”Gender” refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women. To put it another way: “Male” and “Female” are sex categories, while “masculine” and ‘feminine” are gender categories”. Sex and gender are often confused but the World Health Organisation state that men and women are defined by physiological and biological characteristics.

In this essay I will be primarily focussing on gender, in particular how the female sex is represented in animated movies. The types of films I will be talking about will often be Disney films but I will also talk about smaller studio films such as the films by Studio Ghibli.

Gender representation has evolved in animation and there are a few examples where it has been very successfully represented in animation. But in mainstream cinema live action films have been far more successful in representation of gender and otherness. Perhaps this is due to the fact that whereas live action films are aimed at people of all ages, mainstream animated movies for example are pretty much always aimed at a younger audience and therefore film producers think that a character’s gender representation needs to be as obvious as possible; for example, a female character is featured and she is one of the heroines, in a Disney film especially she is likely to fit into a very narrow gender specification; she would most likely be beautiful, thin, young, white, have long hair and wear a dress.

The same could be said for male protagonists in animated movies, they are usually handsome, but it is not as marginalised as the female sex. For example, in animated Disney movies we have often seen a variety of male protagonists such as in Atlantis, The Hunchback of Notre dame and Up.

What the protagonists all have in common is they all break out of the margins of what is typically classed as a male hero. In Atlantis the protagonist is not strong and wears glasses, the hunchback protagonist in The Hunchback of Notre dame is not a character typically thought of as handsome and in Up, the protagonist is in his seventies, far older than the typical male hero.

There is a complete imbalance with gender representation between the two sexes, Hollywood loves an underdog protagonist, someone who is outside the margins of ‘a typical hero’ yet most female heroines have stayed firmly in their margins and in recent history not a lot has changed.

Studio Ghibli in Japan are an example of an animation studio that in the past has been very successful in its portrayal of female characters. For example, in the film Spirited Away the main female protagonist becomes a strong character and throughout the film is never sitting around waiting for the male hero to rescue her.

‘I created a heroine who is an ordinary girl, someone with whom the audience can sympathise. It's not a story in which the characters grow up, but a story in which they draw on something already inside them, brought out by the particular circumstances. I want my young friends to live like that, and I think they, too, have such a wish’.
— Hayao Miyazaki


But that is not to say Chirio is by any means perfect. What Miyazaki is able to do with his female protagonists is make them strong characters but also represent them honestly. She has flaws, at the start of the film she is winy, a bit spoilt and sulky but then as the film goes on she harnesses not supernatural powers, but powers she already has deep inside her to overcome the obstacles she faces. Miyazaki wanted to represent an ordinary ten year old girl that is as realistic as possible to give other ten year old girls who watch the movie a positive role model.

Another Studio Ghibli film with strong female protagonists is the film Princess Mononoke. The film is set in a very exterior environment. A girl (San) is raised by wolves in the forest does not trust humans. The reason for this distrust becomes evident when the humans who are out for industrialisation begin using the forest for their own economic gains. Not only is the protagonist a strong female, but the entire cast is made up of strong females. Plus they are all multilayered, even the character Lady Eboshi who could be seen as the villain because she is the leader of the humans and fights for industrialisation of which is harmful to the forest. But She is sympathetic because she is fighting a cause she believes is best for the humans and the entire city love and respect her, men and women alike, the fact that she is a women is not even mentioned.

Then there’s San who throughout the film is entirely self reliant, never needing a man to come to her aid. There is a the male protagonist in Ashitaka, and even though he is a central part of the film throughout, he is often sidelined due to the film being primarily about the battle of two strong women who are honest to their causes. One wants what’s best for her family, a pack of wolves and the forest, and the other also wants what’s best for her people.

Strong female protagonists are very common in Hayoa Miyazaki’s films and unlike Disney films they are not primarily concerned with romance. Occasionally Disney films break out of their narrow margins.

For example, in the film Lilo and Stitch, the primary protagonists are not typical Disney heroes. The elder sister who is in a relationship is not primarily focussed on her boyfriend; instead she is focussed on looking after her sister and playing the role of the responsible adult. In fact the boyfriend is simply represented as that, the boyfriend, not the hero who comes to save the woman from the baddy, conversely the boyfriend is frequently a side note in the story. That is not to say that Lilo and her sister Nani are completely strong and sensible. Lilo is rambunctious and enjoys photographing strangers, a hobby that could be considered odd. This breaks out of the margins of which animation falls into in which the female characters have to be sensible and boring to counter balance the silly male character. Nani, although a strong female character is also not perfect, she struggles with finding a job to support herself and her sister leading to a social worker feeling like she might be able to look after Lilo.

Not only are the personalities and traits of these characters atypical for Disney heroines, but so are their physical appearances.

Compared to Belle from Beauty and the Beast, the Lilo and Nani definitely do not fit the ‘Disney Princess look’ that has become so common in Disney films. Yet, the physical appearance of what has become the norm for female Disney heroines is entirely unrealistic. Belle’s waistline is far narrower than any normal human being and she is also unrealistically skinny. Lilo and Nani’s physical appearances might look outside the norm compared to other typical Disney films but in real life, their physical appearances are realistic.

It seems Disney do now go against tradition to some extent. Frozen is a film where typical gender representation barriers are broken. To what extent are these barriers broken is debatable because even though elements of this film go against the norm of typical Disney films, many aspects are very much traditional. For example towards the beginning of the film, the main female protagonist Anna falls immediately in love with Hans, a prince. The characteristics of Anna are often very similar to that of Snow White, a character who poorly represents the female gender. Snow White is one of the less successful examples of the female gender because she spends all her time doing housework and is very happy about that, this is fine if some people are generally like cleaning, but she is also taken in by the dwarves because she does all the cooking and the cleaning. Furthermore she represents the damsel in distress who instead of setting out to defeat the villain herself, waits around to be rescued.
Back to Anna, although she is like Snow White at the start and is very naïve. Towards the end of the film, she sets out to rescue her sister herself instead of waiting around for the male protagonists to do it for her.

Plus there is also an interesting spin on the traditional man kisses girl, true love’s kiss breaks the spell typical Disney ending, that was actually pioneered by Disney. Instead true love is given a different meaning. Instead of the true love between a man and a woman, which has become the typical norm in Disney films, true love is represented through sisterly love. Anna sacrifices herself to save her sister and this constitutes an act of true love, which then saves her.
Alison Bechdel is an American cartoonist who created the comic strip Dykes to Watch Out For that ran from 1983 to 2008. In her strip a character comes up with the idea that when you watch a film, does it pass three specifications...

1)      Are there at least two women?
2)      Do these women talk to each other?
3)      About something other than a man?

This idea went on to become a tool to measure the gender bias in any movie, mainstream or independent. It is in no way a tool to measure how good a film is, but it does show how evident the issue of sexism is in modern cinema. To prove this, around round fifty percent of contemporary movies do not pass the test. One film studio that is particularly guilty of failing this test is Pixar.
Female gender representation is less successful in animated films than the male gender. However the male gender has not been completely represented successfully in animated features either.
Colin Stokes

TED (Technology, Entertainment, Design) I set of global conferences ran by the non-profit organisation Sapling Foundation. In each talk, a speaker is given a maximum of eighteen minutes to discuss their ideas regarding anything from science, philosophy to creativity to an audience. In his TED talk ‘How movies teach manhood’, Colin Stokes states that a common trait in animated films such as Shrek, Kung fu Panda and many of the Disney films are that the males are dopy animals who have basic goals, fight the villain and collect the reward. There are few opportunities for anything else such as other relationships and journeys.

He goes on to say that the Disney animated films do a terrific job of teaching young girls how to defend against the patriarchy but they are basically telling young boys that they are not the audience. Thus they are not being taught how to defend against the patriarchy.

Furthermore he said The New York Times published a study by the government that stated one fifth of women in America have said they have been sexually assaulted at one time in America. And while Stokes said he does not believe that has anything to do with kid’s movies but he does believe something is going wrong. Of all these men who are doing these acts of sexual violence, what lessons and are they observing the lessons that are common in movies that it is the job of the male hero to defeat the enemy with violence, collect a reward and win the girl who does not speak to anyone and has no friends. 

Gender representation has often been poor in animated films. But also gender representation has often been poor in animated television shows. In the last fifty years, gender representation has not come far. In 1960 The Flintstones premiered on our screens for the very first time. Fred Flintstone was represented as the husband with the job, overweight, dumb and irresponsible, whereas Wilma was represented as the attractive, thin, responsible, stay-at-home wife.

Then twenty years later The Simpsons premiered in 1989 and again Homer was represented as the working husband, who is over-weight, dumb and irresponsible, whereas Marge is represented as the thin, attractive, responsible stay at home wife.

These trends follow through into Family Guy which premiered ten years later in 1999 with both genders represented the same. And then again, another decade later, exactly the same trends occurred in the Family Guy spinoff The Cleveland Show. Very little has changed in the last fifty years, especially in the most popular animated shows.

In the gaming industry, animation has not been very successful in representing gender. Firstly, there are very few characters that let alone are of the opposite sex, but actually break the margins of the typical male hero. They are usually white, young, very athletically fit and are straight. There are very few female led video games. The most successful female led video game franchise is Tomb Raider. The franchises success with gender representation has improved significantly over the years.
In the early 1990’s, lead graphic designer Toby Gard was tired of female heroines in video games fitting into a narrow margin where they were often designed to be over sexualised. He wanted to fight this by creating a more realistic heroin with realistic physical proportions. But due to studio pressure, Lara’s physical proportions increased and the character’s physical appearance became less realistic and more sexualised.

That has now all changed with the long awaited reboot. In the new game the character was completely mo-capped by the actress Camilla Luddington which meant the character was modelled after the real person. Thus the character’s physical appearance was not exaggerated. Not only is Lara’s physical appearance in the game incredibly realistic but the character is also far more realistic than in previous carnations. Lara Croft is a very rare case of a realistic female heroin in a video game.
Sexuality is more commonly and successfully represented in more adult targeted animations. Cartoons aimed at children generally do not bring up the subject much and if it is brought up the characters are usually straight. A show that breaks this mould is SpongeBob SquarePants.

This TV series is centred on an anthropomorphised sea sponge that lives in a pineapple in the town of Bikini Bottom. In the book 'Queers in American popular culture, Volume 2’ chapter 14 ‘“We’ll have a gay old time!” : Queer Representation in American Prime-Time Animation from the Cartoon Short to the Family sitcom’ Jo Johnson states that shows such as SpongeBob SquarePants go against the typical ideals of male masculinity. He goes on to say that his popularity maybe somewhat down to his asexuality; furthermore his wardrobe reflects that of a bachelor/a schoolboy meaning he can switch ages any time, thus creating a broader appeal. Additionally, he says that what best represents an anthropomorphised character’s gender is the facial features and the character of SpongeBob posses features of both sexes; long eyelashes and red cheeks (features possessed by female characters) and a long nose and a wide toothed smile (typical features of a male character).

In conclusion I have found that representation of gender, particularly the female gender has not come as far as it should have. Whereas women roles in society have improved significantly in the last hundred years, female representation has not come that far. There are exceptions in animated movies. For example the female gender has been represented very successfully in studio Ghibli films and has been represented successfully for decades with Kiki’s Delivery Service, Princess Mononoke and Spirited Away to name a few. It seems like gender representation is represented the least successfully in the biggest mainstream animations such as the films by Walt Disney Animation Studios.

But, what’s interesting is that the female gender has often been poorly represented, but what’s often gone under the radar is how the male gender is represented. In the last fifty years, the male gender on television I animation has gone from being the ideal, loving, respected husband to being the dopy idiot. You could say the male gender has been getting slowly more poorly represented in shows such as The Simpsons and Family Guy where the male protagonist is hopelessly incompetent. It’s interesting to now realise that even though gender representation of women is often poor, giving you girls poor role models, many female characters that have come out of mainstream animated movies have often been portrayed as characters who set out to go against the patriarchy. Characters such as Mulan in animated Disney films go against what society deems is expected of them giving young girls a good, positive ideal to strive for. Conversely male characters, especially in Disney films are often portrayed as far less complicated. Often these male characters are given no patriarchy to fight against. These male characters often just have the simple role of fight the bad guy through violence and win the film and the girl. In these mainstream movies the male protagonist often just has this one simple journey and there is no time for the male protagonist to form other relationships, thus male representation is also often just as poor as female representation.

Bibliography
Who.int 2015, available at http://www.who.int/gender/whatisgender/en/ (accessed March 10th 2015)

Miyazaki, H (2001) An interview with Hayoa Miyazaki, Animage, May 2001, Available at http://www.nausicaa.net/miyazaki/interviews/sen.html (Accessed 10th March 2015)

Spirited Away (2001) Directed by Hayoa Miyazaki, Japan, Animation, Studio Ghibli
Frozen (2013) Directed by Chris Buck & Jennifer Lee, United States, Animation, Walt Disney Animated Studios

Princess Mononoke (1997) Directed by Hayoa Miyazaki, Japan, animation, Studio Ghibli

Lilo and Stitch (2002) Directed by Chris Sanders & Dean DeBlois, United States, Animation, Walt Disney Animated Studios

Beauty and the Beast (1991) Directed by Gary Trousdale & Kirk Wise, United States, Animation, Walt Disney Animated Studios

Snow White and the Seven Dwarves (1937) Directed by David Hand, William Cottrell, Wilfred Jackson, Larry Morey, Perce Pearce, Ben Sharpsteen, United States, Animation, Walt Disney Animated Studios

Dykes to Watch Out For (1987 to 2008) Alison Bechdel, Comic Strip

Ted.com (2012) available at http://www.ted.com/talks/colin_stokes_how_movies_teach_manhood#t-2102, Colin Stokes, accessed February 2015-03-10

The Flintstones (1960 to 1966) Created by William Hanna & Joseph Barbera, Hanna-Barbera Productions

The Simpsons (1989 to present) Created by Matt Groening, , 20th Century Fox Television & Film Roman

Family Guy (1999 to present) Created by Seth MacFarlane, Fuzzy Door Productions, Fox Television Animation, 20th Century Fox Television

The Cleveland Show (2009) Created by Seth MacFarlane, Richard Appel, Mike Henry, Person Unknown Productions, Happy Jack Productions, Fuzzy Door Productions, Fox Television Animation, 20th Century Fox Television

Tomb Raider (1996), (2013) Created by Toby Gard, Crystal Dynamics
J, Elledge, (2010) Queers in American Popular Culture, Santa Barbara, Volume 2, Greenwood Pub Group,




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